The Story.
My freelance work centers on restaurants, non-profits, and small businesses. They’re not just clients—they’re people putting everything on the line for a vision they believe in. Helping them express that vision through clear, intentional branding is the most fulfilling part of what I do.
Hello !
By day, I work in the marketing department of a specialized engineering company, where I support a steady rhythm of product releases, campaigns, trade shows, and deadlines. The design language is structured with intentional white space, and font choices are meant to provide consistency across multiple forms of media. That provides daily practice in ensuring my fundamentals stay strong and focused.
I also pursue branding and design projects outside of my day job that let me flex my creative muscles. Building a brand is much like solving a puzzle—the right mix of typography, color, and illustration comes together so everything clicks into one big picture. The moment of satisfaction is seeing that big picture take form.
Most of my client work so far has been with local restaurants. I’m passionately interested in how food and culture intersect, and how eateries can become anchors for their communities. I believe this sector is where design can truly make a difference in people's lives by giving their dream business an identity. One that they can be proud to share with the world.
I listen to your goals, your motivation, and the feelings you want your audience to walk away with. My role isn’t to push a one-size-fits-all solution. It’s to understand what you actually need and translate that into thoughtful, effective design.
If you’re ready to build something that matters, let’s talk.