CV

Core Skills & Expertise

Branding & Identity Design – Logo development, brand guidelines, and visual storytelling.
Web & Digital Design – Front-end web design, UI/UX principles, and website optimization.
Photography & Visual Content – Product photography, event photography, and social media assets.
Print & Marketing Collateral – Trade show booths, banners, brochures, and e-books.
Marketing & Strategy – SEO-focused design, lead generation optimization, and audience engagement.
Software & Tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign, XD), Figma, Webflow, Squarespace, WordPress, Canva, Wix, and more.

Professional Experience

Flow Sciences, Inc. | Leland, NC
Business Development, Marketing
May 2024 – Present

  • Spearhead business development initiatives, driving marketing strategies to expand Flow Sciences’ industry presence.

  • Develop and execute campaigns focused on containment safety solutions, targeting diverse market segments.

Marketing Manager
January 2023 – May 2024

  • Led the development and execution of multi-channel marketing strategies, enhancing brand visibility and lead generation.

  • Managed digital and print marketing efforts, including website updates, content creation, and social media engagement.

Brand Strategist
March 2022 – January 2023

  • Designed and implemented branding strategies, ensuring consistency across all marketing and sales collateral.

  • Conducted market research and competitor analysis to refine positioning and messaging for target audiences.

North Carolina's Electric Cooperatives | Raleigh, NC
Digital Media Specialist
July 2021 – March 2022

  • Created and managed digital content, ensuring alignment with organizational goals and brand identity.

  • Analyzed engagement metrics to optimize online presence and member outreach strategies.

RATP Dev USA | Remote
Marketing & Graphics Coordinator
January 2020 – July 2021

  • Developed and executed branding strategies, increasing lead generation and revenue growth.

  • Conducted market research and competitive analysis to inform marketing decisions.

  • Created detailed marketing reports and metrics to measure program success.

United Ink Productions | Fort Mill, SC
Marketing Coordinator
January 2019 – December 2019

  • Managed graphic design projects, including trade show graphics, advertisements, and promotional materials.

  • Oversaw brand consistency across marketing materials while collaborating with international design teams.

Blue Corona | Charlotte, NC
Digital Designer
April 2015 – January 2019

  • Designed and optimized UX/UI for websites, increasing engagement and lead generation.

  • Utilized CSS, HTML5, and Adobe Creative Suite to develop user-friendly digital experiences.

  • Conducted user research and A/B testing to enhance website performance.

Generate Design | Raleigh-Durham, NC
Graphic Design Intern
January 2015 – April 2015

  • Created digital marketing assets and contributed to website maintenance.

  • Designed logos and branding materials for new product launches.

Education

B.A. in Graphic Design – Art Institute of Raleigh-Durham